Affordable Search Engine Optimization Firm

Search Engine Optimization and the Competitive Climate Today

In today's business climate, it is vitally important that your company appear on page 1 or page 2 in search results. 85% of Internet users do not go beyond page 1 results and 93% don't go beyond page 2. How can you possibly compete with the 30 Billion plus web pages now online? Search Engine Optimization can help your company gain high rankings in search engine results.

A number of Internet marketing solutions have begun to emerge as affordable and effective solutions to increase your ranking among search results. The search engine marketing services include:

• Ethical, "white hat" search engine optimization consulting
• Pay Per Click Campaigns
• Search Engine Magnet Pages™: (Search Engine Landing Pages with a Performance Guarantee)

What is SEO?

Search engine optimization, abbreviated SEO, is actually search engine positioning, search engine ranking and search engine placement. It is the discipline that improves a websites ranking on the search engines. This is done by making changes to many elements within your corporate Web site including your Web site structure, text, images, alt tags, design factors and more. These changes, when performed correctly and in accordance with acceptable ethical practices result in an improvement in search engine ranking. Search engine optimization will attract more visitors to your website, which in turn should lead to more business.

Many companies have not implemented SEO due to confusion over the vast array of options available and in many cases for fear that SEO will be too cost prohibitive. Often though the lack of search engine optimization is actually costing companies far more each year in lost revenue than a single SEO campaign would cost. We typically offer SEO consulting to organizations with an in-house IT staff that could use a little "outside" expertise in order to attain their Search Engine Marketing goals. LookLocally.com partners with the appropriate people within your organization to provide a "road map" for success that includes the most current SEO best practices. Once you and your team are on the right track it's simply a matter of maintaining your search engine friendly Web site.

What is Ethical Search Engine Optimization?

It is imperative that your website incorporate the key elements of search engine optimization - but many major search engines have strict guidelines on what are considered ethical, or "White Hat" search engine optimization practices. The LookLocally.com team ensures that we only employ ethical search engine optimization recommendations. Our search engine optimization team does not use "Black Hat" practices, such as hidden text, duplicate doorway pages, mirrored pages, cloaked pages, link farms, etc. Any one of these Black Hat techniques can lead to penalties or even a permanent ban from major search engines.

LookLocally.com SEO Consulting

So why use search engine optimization consulting rather than outsourcing the complete SEO campaign including the code & content changes to your website? If your organization is like many, different product groups or departments may have differing goals or visions concerning content or coding changes. These differences can cause the SEO process to be delayed, or worse, never implemented at all. If you've ever tried to get consensus on where to have the office Christmas party you've got a pretty good idea what we're talking about.

LookLocally.com can act as your "outside" SEO consulting group, offering recommendations based on in-depth research of both your Web site as well as that of your competitors. We focus purely on improving the "search engine friendliness" of your Web site and will create a cohesive framework in which all parties can collaborate to implement a solution that meets all departments goals.

LookLocally.com will analyze and report on the current structure of your Web site and offer analysis and recommendations for improvements including current Web site page rank, ranking in organic results for keywords, incorporation of competitive keywords, Alt and Meta tag usage, page design and navigation revisions, identification of backward links to your Web site, themes, effective copywriting, link campaigns, competitor positioning, submissions to search engines and submission to beneficial directories.

Once you have received the analysis and recommendations, an inside committee can be tasked with implementing the changes in a reasonable time frame.

Request a free quote on an SEO campaign by clicking here, or call us toll free at 866-587-0432.

Expand Your Market by Improving Web Page Readability

Did you know that web page readability can affect the functionality of your site? Christine Churchill seems to think that it can. According to her article, having too much small text on a site can prevent people from being interested in your page. By making some changes to font and text size, you can make your pages reader friendly and expand your market.

Want to Increase your Link Functionality?

Did you know that every search engine has incorporated link popularity into their rank algorithms? What does that mean to your website? If you don't have links, you won't rank well on competitive keywords. This article gives you ten steps to make sure that your webpage is ahead of the competition by taking advantage of link functionality. Effectively it helps you with great tips for SEO.

How Consumers Help Build a Brands DNA

In brand marketing, social media is on the rise and impacting your company and you may not even know it. Things like blogs, online forums, chat rooms and social networking sites have become an untapped market place to really gain brand awareness. Joan Voight says, 'So-called "conversational marketing" not only engages the audience, it provides valuable research data and hopefully builds some positive word of mouth.' This is a wonderful opportunity to get brand awareness to prospective customers.