DID YOU KNOW?

The simultaneous use of several technologies is allowing families to cram in 43 hours worth of activity a day, OMD reports. On average, families said they spent 3.6 hours per day using the Internet, 2.5 hours daily watching television and one hour on instant messaging.

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ComScore released data on online population in June 2006. There were almost 713 million Internet users over the age of 15 worldwide in June 2006.

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67% of white students use the Internet, National Center for Education Statistics says. For Hispanics the figure is 44%; for blacks, it's 47%. 91% of students in nursery school through 12th grade use computers; 59% use the Internet. A total of 54% of white students use the Internet at home, compared with 26% of Hispanic and 27% of black youngsters.

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Gen Y Americans (those aged between 18 and 26) spend 12.2 hours online every week, 28% longer than 27-40-year-old Gen Xers and almost twice as long as 51-61-year-old Older Boomers. Gen Yers are also much more likely to engage in social computing activities while online, Forrester Research claims. For example, they are 50% more likely than Gen Xers to send instant messages, twice as likely to read blogs, and three times as likely to use social networking sites like MySpace.

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Approximately 77% of Americans are now online, up from 74% in 2005, and compared with 57% back in 2000. When Harris first began to track Internet use in 1995, only 9% of US adults reported they went online. Just over a third of US adults say they are online at work, little changed from a year ago. Adults who are online at a location other than their home or work also remains steady at 22%.

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Women are now 52% of Web users, according to Nielsen/NetRatings, and their usage has grown 19% since 2003 vs. 12% for men.

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Some 30% of internet users go online on any given day for no particular reason, just for fun or to pass the time, according to Pew Internet & American Life Project. Compared to other online pursuits, the act of surfing for fun now stands only behind sending or receiving email (52% of internet users do this on a typical day) and using a search engine (38% of internet users do this on a typical day), and is in a virtual tie for third with the act of getting news online (31% of internet users do this on a typical day).

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Voice over Internet Protocol (VoIP) telephone services, which 2006 counted less than 38 million subscribers worldwide, should have a subscriber base of over 267 million in 2012, ABI Research says.

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The ranks of Internet Protocol Television (IPTV) subscribers grew dramatically in 2006. However, the real excitement is just beginning, as subscribers rise to more than 65 million by 2010. The growth of IPTV will contribute to a telecom operator revenue stream of about $18 billion by 2009. At the other end of the value chain, sales of semiconductors for IPTV across all categories will grow to $7.8 billion by 2009, iSuppli reports.

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57% of teachers use Internet-based news in the classroom with some frequency said Carnegie-Knight Task Force on the Future of Journalism Education. The most popular sites are run by large news organizations like BBC, The New York Times and CNN.com

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Pay Per Click Marketing Firm

Pay Per Click (PPC), also known as "keyword buying" offers advertisers the opportunity to place links to their Web sites in the "sponsored links" portion of search engine results, often called the "right side of search" although they also appear at the top and bottom of the search engine results page (SERP).

These links are alternately called "Sponsored Listings", and "Featured Listings" depending on the particular search engine in which they appear. PPC advertising has become a $5 billion a year industry and new players are entering the arena every day.

PPC is a real time, online auction in which advertisers bid against each other for placement in the SERPs for relevant key words. With most search engines, the highest bidder receives the best page position. Google™ however employs a formula that also figures the "relevancy" of a link into the equation. As a result the link that receives more clicks also receives preferential positioning. As with any marketing method there are associated pros and cons to PPC.

The pros include:

  • Quick and easy implementation of campaign
  • No long term contract
  • Aside from set up fees, you only pay when your link is clicked on
  • You can set a monthly budget to control the cost of the campaign
  • Ability to target particular search engines and their affiliate partners
  • Ability to monitor performance through tracking reports
  • Flexible and agile - easy to make changes

The cons include:

  • Fluctuations in bid price can change drastically at any time
  • Once your budget is spent your link is removed from the Search Engine Results Pages (SERPs)
  • Click fraud
  • Monitoring multiple PPC campaigns can be extremely time consuming
  • Research shows that the vast majority (up to 80%) of searches prefer to click on the links listed in the "organic" results (left side) as opposed to the sponsored links (right side).

LookLocally.com can help you develop an effective and affordable PPC campaign tailored to your specific goals and budget. Since the links themselves offer limited space for your message you need it to be compelling to searches. We will help you maximize the impact of your link in order to generate visitor traffic both through keyword selection and link writing. We also provide precise reporting via email. Pay Per Click Campaign Management is most often best managed by a firm trained and highly skilled in the day to day PPC campaign requirements. Pay Per Click campaigns are available starting at $1000 per month. Contact us for a quick quote on how we can help you with your own campaign.