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Google easily holds the largest market share of searches for any search vertical, with its image vertical search even outnumbering the overall total searches for both Ask and AOL combined.
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The first tool for searching the Internet, created in 1990, was called "Archie". It downloaded directory listings of all files located on public anonymous FTP servers; creating a searchable database of filenames. A year later "Gopher" was created. It indexed plain text documents. "Veronica" and "Jughead" came along to search Gopher's index systems. The first actual Web search engine was developed by Matthew Gray in 1993 and was called "Wandex".
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SEO is the process of preparing your web pages to tell their story better to the search engines. By properly labeling and identifying what your page is about, the search engine can better classify your page in its database.
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Search engines look for clues on the pages to find out what the page is about. If you "optimize your page" by placing relevant information in the places where the search engines are looking, then your page will be considered relevant for that information. Search engine optimization requires modifications to the actual HTML code.
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A well rounded SEO campaign includes a web site evaluation, keyword analysis, page optimization, directory submission, and a link campaign. All these efforts together result in high rankings in the search engines on relevant keyword terms that will deliver qualified customers and increased leads to your site.
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The typical e-commerce site converts about 2% of its visitors. That means you need to bring 50 visitors to your site before you make a sale. An online lead generation campaign can help ensure you are getting the visitors you need.
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Podcasting, videoblogging, photoblogging, blogging, wikis, message boards, forums, massive multiplayer online games, and social networks are all types of social media that companies use today to market to their consumers.
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Social Media describes the online tools and platforms that people use to share opinions, insights, experiences, and perspectives with each other. Social media can take many different forms, including text, images, audio, and video.
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Search Engines are the key to finding specific information on the vast expanse of the internet. Without sophisticated search engines, it would be virtually impossible to locate anything on the Web without knowing a specific URL.
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When people use the term search engine in relation to the Web, they are usually referring to the actual search through databases of HTML documents, initially gathered by a robots and spiders.
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Online Lead Generation Services
Lead Generation is the engine that drives your company revenue. What lead generation systems do you have in place? LookLocally.com, a Search Engine Marketing firm specializing in local search offers a variety of online lead generation options. It's no secret that the best Lead Generation Program is Search Engine Marketing (SEM) with over 200 million searches conducted daily for local products and services! What's your share of that pie? That's an enormous marketplace in which to advertise your business and develop a Lead Generation Program! Now consider this - even the most precise search query can deliver tens of millions of results and less than 15% of all searchers will look past page 2 to find what they are looking for. That means that unless your business is found in the first 20 results, you don't stand a chance! Go check right now. Here's a link to Google™; are you on Page 1 or Page 2? By the way, while you're searching for your own company, search for Guaranteed Internet Marketing and see where LookLocally ranks.
Suddenly that enormous marketplace gets a lot harder to reach and a lot more competitive. For the select few businesses that are found on the first 2 pages of results, the rewards can be extremely lucrative. The people searching for you online are ready to buy! The question is how does your business secure a high ranking for your piece of the pie?
LookLocally.com is the answer with an affordable and guaranteed Lead Generation Program. LookLocally.com, a Search Engine Marketing firm specializing in local search, offers 4 different online lead generation options.
Custom Landing Pages via our Search Engine Magnet Page™ Campaigns
A Search Engine Magnet Page™ is a custom "Landing Page" specific to each of your business locations that is highly optimized to attract major Search Engines and obtain high rankings with those Search Engines. 98% of our clients rank on Page 1 in online search results providing a great lead generation program for their business. For a sample of a custom branded Search Engine Magnet Page for one of our clients, click here.
Yellow Page Business Directory
LookLocally.com is an online lead generation system via a Yellow Page businesses directory organized by geography and business type with more than 500,000 "white page" business listings nationwide. There are several ways to generate leads from our online directory –a free white page listing, a featured upgraded listing or a "top of stack" white page listings.
PPC: Pay Per Click Advertising
Pay per click offers advertisers a lead generation program via a text ad displayed in the "sponsored links" section of search engine results pages. PPC allows advertisers to "bid" for placement for relevant key words. Like all bid situations, the highest bidder usually gets the prize, which in this case, is top placement.
SEO: Search Engine Optimization
Search Engine Optimization is the discipline that improves a Web sites raking on search engines thereby creating a lead generation vehicle for high ranking companies. This is an continuous process done by making changes directly to the content of your Web site. Some key factors include: key words, relevant text, alt tags (Alternative Tags that describe an image or Logo), links, page layout, images and many more. With the proper changes your site will rank higher in Search Engine Results pages and you will attract more visitors to your site.
For more information or for a quote, call us @ 866-587-0432 or contact us using this online form.
For the Progressive Business that wants the exclusive competitive advantage Become a Member Now! Get a free quote to start the easy online process!
Swamped with more business than you can handle? Then you don't need us (but we'd love to know your secret.) For the rest of the 99.99999% of businesses that want more customers, you've come to the right place! LookLocally.com offers affordable, effective Search Engine Marketing options that are guaranteed to increase your visibility with major search engines. So, sign up today – yes, right now! Get found by the customers who are looking for you in your area.
