DID YOU KNOW?
Strategy Analytics announced that 2006 sales of digital consumer electronics reached $167 billion worldwide in 2006, an increase of 31%. But the outlook for 2007 is for a rapid slowdown as exploding demand for flat panel TV comes to an end. Strategy Analytics predicts revenues of $191 billion in 2007, an increase of only 11%. Games consoles will be the star category 2007, with Sony's PS3 driving much of the growth.
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Advertising at newspaper Web sites rose 23% in Q3 2006 compared with the same period a year earlier but print advertising declined 2.6%, resulting in an overall decline of 1.5%, according to the Newspaper Association of America.
7.9 % of US households now use a VoIP telephone service, up from 6.5 % at the end of Q2 2006, In-Stat reports.
Baby boomers make up the Web's largest constituency, accounting for one-third of the 195.3 million Web users in the US, Jupiter Research. Ad buyers targeted boomers with close to $5 billion in ads 2004, according to Jupiter, out of a total $13 billion spent in Web advertising.
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The simultaneous use of several technologies is allowing families to cram in 43 hours worth of activity a day, OMD reports. On average, families said they spent 3.6 hours per day using the Internet, 2.5 hours daily watching television and one hour on instant messaging.
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The Net has become an essential tool for those at the helm of small businesses. A report by OPEN: The Small Business Network from American Express found that over 80% of small businesses use the Internet to conduct business activities.
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The Internet has developed as an important channel for consumers, they have greater expectations for the shopping medium. The Net is expected to meet or surpass bricks-and-mortar stores. Indeed, according to the Holiday eSpending Report from Goldman, Harris and Nielsen//NetRatings, more consumers chose where to shop online according to the site's product selection and its ease of use than those who mentioned their trust in the brand.
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