Television advertising continues to be the most efficient form of mass media for the past 50 years. WALA 10 & WBPG the CW serve the Mobile, AL, Pensacola & Ft. Walton Beach, FL market. Combining the benefits of sight, sound, color, and motion provides an actively engaged audience. Most businesses do realize that television advertising helps your business drive sales and build brand recognition but small business advertising and small business marketing doesn’t believe they can afford the cost. At a price of less than 2 cents per household, local broadcast television advertising is the least expensive advertising for businesses of all sizes this includes small business advertising and small business marketing.

Local Television – Through targeted small business advertising and marketing programs, we reach your existing and new clients for less than 2 cents per household. Through demographic targeting based on Nielsen Ratings for specific program audience ratings we can tell you who is watching as well as when they are watching. Your small business advertising campaign in Mobile, AL, Pensacola & Ft. Walton Beach, FL is seen in households that have cable as well as homes with satellite TV including Direct TV & DISH Network. As our population migrates to the web as a critical source for information, Local Broadcast Television stations including WALA TV have developed websites to meet the needs of the Internet user including providing the latest news & weather to Mobile, AL, Pensacola & Ft. Walton Beach, FL.

Local Cable Television – Most Advertisers don’t realize that cable television is limited to specific cable systems and limited viewers as these cable providers can only sell some of the stations offered to their viewers. The majority of viewing on cable is to Local Broadcast Television stations. Local cable television advertising is a much more expensive option for small business advertising and small business marketing with a cost of 5 to 10 cents per household reached compared to local television advertising averaging less than 2 cents per household reached. In addition, cable’s audience is highly fragmented. If your small business marketing campaign invests in Local Broadcast Television, like WALA TV and WBPG TV you can expect your commercials will be seen on cable systems serving the market. Often cable television advertisers have the misconception that in buying cable they will get commercials run on local broadcast television stations. In reality, the only way a business can insure their commercial will run on popular local broadcast programs like Oprah, Smallville, Gilmore Girls, Dr. Phil, FOX 10 News, and American Idol is by advertising on WALA FOX 10 and WBPG the CW in Mobile, AL, Pensacola & Ft. Walton Beach, FL.

Newspaper Advertising – With the explosion in the Internet as a source of News and Information, Newspapers all over, including Mobile, Pensacola & Ft. Walton Beach, have experienced double digit declines in circulation. Further, newspaper readership continues to decline at a rapid pace as it has for the past 5+ years. Many newspapers are now publishing classified and display advertising to their websites. The challenge is how to promote these websites in vehicles other than through their own newspaper advertising. With television advertising rates averaging 2 cents per household reached, television advertising is the smartest and most cost efficient vehicle available.

Radio Advertising – With so much fragmentation in radio formats in Mobile, AL, Pensacola & Ft. Walton Beach, FL, as well as the introduction of satellite radio and explosion in cell phone use while driving, radio is declining dramatically as a broad reaching media vehicle for business advertisers. Normally Radio provides entertainment as a background to other activities including driving, working, etc. In a cost comparison, radio advertising is far more expensive for small business advertising and small business marketing than television advertising, available at a cost of less than 2 cents per household reached.

To find out today how you can put the most powerful medium to work for your small business advertising and small business marketing campaigns for less money per person or household reached give us a call or fill out the contact form below. WALA FOX 10 and WBPG the CW can create the right small business advertising and small business marketing commercial, as well as, provide the best schedule to grow your sales revenue and enhance your brand. We can help you put television advertising to work for your business at a cost of less than 2 cents per household reached. For more information on small business advertising visit WALA 10 & WBPG today or simply complete the form provided below for more information on small business advertising and small business marketing in Mobile, AL, Pensacola & Ft. Walton Beach, and FL.

Small Business Advertising, and Small Business Marketing in Mobile, AL, Pensacola & Ft Walton Beach, FL - WALA Fox 10 & WBPG the CW