Television vs Radio & Newspaper Advertising in Mobile, AL, Pensacola & Ft Walton Beach, FL - WALA Fox 10.
WALA TV Fox 10 & WBPG the CW serve the Mobile, AL, Pensacola & Ft. Walton Beach, FL market. For over 50 years, television advertising has been and continues to be the most efficient form of mass media. Television advertising provides the benefit of combining sight, sound, color, and action to an actively engaged audience. Virtually every business can afford to put the power of television to work for them. Television advertising will help your business drive sales and build your brand recognition. Costing less than 2 cents per household that the advertising reaches, local broadcast television advertising is the least expensive advertising for businesses of all sizes.
Local Television – With targeted television advertising programs, we can reach your current and potential customers for a cost less than 2 cents per household. This allows for demographic targeting based on specific program audience ratings provided by Nielsen Ratings giving you information on who is watching and when they are watching. Television provides the power of video with the accountability of the Nielsen Ratings. Your television advertising message in Mobile, AL, Pensacola & Ft. Walton Beach, FL is seen over the air, in households with cable and in homes with satellite service like Direct TV and DISH Network. As our population gravitates to heavier use of the web for information, Local Broadcast Television stations like WALA TV have developed websites to provide the latest news and weather information to Mobile, Pensacola & Ft. Walton Beach.
Local Cable Television – Limited to specific cable systems with limited viewing as they can only sell some of the stations and networks they offer to viewers. The bulk of viewing on cable is to Local Broadcast Television stations. Local cable television advertising is a very expensive option as their cost is 5 to 10 cents per household reached, whereas local television advertising costs less than 2 cents per household reached. Further, cable’s audience is highly fragmented. If you invest in Local Broadcast Television, like WALA TV and WBPG TV your commercials are seen on cable systems serving the market. One common misconception cable television advertisers have is that they believe by buying cable they will get commercials on the local broadcast television stations. The only way to get your commercials into local broadcast programs like Oprah, Dr. Phil, FOX 10 News, Smallville, Gilmore Girls and American Idol is by advertising on WALA FOX 10 and WBPG the CW in Mobile. Pensacola & Ft. Walton Beach.
Newspaper Advertising – Newspapers in Mobile, Pensacola & Ft. Walton Beach have experienced double digit declines in circulation and readership annually for the past 5+ years. The primary driver of these declines is the fact that consumers get their primary news and information from broadcast television and the Internet. Many newspapers have transferred their classified and display advertising to websites, but have no method of promoting these websites other than through their newspaper advertising. With the amount of households reached with newspaper advertising versus television advertising, at a cost of less than 2 cents per households reached, television advertising is the smarter option and most cost efficient.
Radio Advertising – With the fragmentation of formats in Mobile, AL, Pensacola & Ft. Walton Beach, FL, introduction of satellite radio and the proliferation of cell phone use while driving, radio has declined dramatically as a broad reaching vehicle for advertisers. Radio provides a background to other activities like driving, working, etc. In terms of cost, radio advertising is many times more expensive than television advertising - at a cost of less than 2 cents per household reached.
Find out today how you can put the most powerful medium to work for you today for less money per person or household reached. WALA FOX 10 and WBPG the CW can help you create the right commercial and the right schedule to grow your sales and enhance your brand. Put television advertising to work for your business at a cost of less than 2 cents per household reached. Visit our website today for more information or simply complete the form provided below for more information on television advertising versus radio and newspaper advertising in Mobile, AL, Pensacola & Ft. Walton Beach, FL.
Television vs Radio & Newspaper Advertising in Mobile, AL, Pensacola & Ft Walton Beach, FL - WALA Fox 10.